Types of Search Engine Marketing
Search engine marketing encompasses:
SEO: Earning traffic through unpaid or organic (free) listings.
SEM: Buying traffic through paid search listings.
all major search engines such as Google, have primary search results.
Pay Per Click Advertising (PPC) - Primarily Google
A form of internet advertising on search engines and content networks - you only pay when a visitor clicks on your advertisement.
Website Optimization / SEO
We build our sites based on the Search Engine Optimization (SEO) criteria recommended by search engines. Much of this is done on the back end, or the behind-the-scenes portion of your site, however, we will provide advice regarding your site's content and structure.
If your existing site is "tuned-up", your site will have improved rankings on search engines. This will also reduce your click costs with Pay Per Click, (PPC) advertising, which will maximize the results of your advertising campaign.
Should You Purchase SEO Service?
Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate companies can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines, which can result in your site being banned from their index.